Yasmin Mitchell, President/CEO

Yasmin Mitchell is the founder of Yasmin Mitchell & Co., a boutique marketing consultancy operating at the intersection of social media, data analytics, AI integration, and consumer intelligence. She brings more than two decades of enterprise leadership to her work, most notably as Global Lead for Campaign Analytics, Data & Measurement at the NBA, where she helped power the league's $11.3 billion global business; as VP of Ad Sales Research & Marketing Insights at Paramount / BET; as VP of Research, Consumer Insights & Data Analytics at NCC Media, where she secured over $120 million for the local tune-in business; and currently as Head of Business Intelligence & Insights at FUSE Media.

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Her flagship offering, The Intelligence Engine, is a custom-built AI-powered dashboard system designed to give brands a real-time command center for decision-making, the same enterprise-grade architecture that has long powered the world's largest media organizations, now built for the founders and marketing leaders who need it most.

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Yasmin also advises SMBs as an AI Consultant & Solutions Architect, building agentic AI prototypes, training executive teams, and designing Revenue Engines that turn fragmented data into decision intelligence. She holds three M.A. degrees from NYU in Media Ecology & Communications, with study at the University of London and the University of Amsterdam, and a B.A. in Music & Business from NYU's Stern School of Business and School of Education. A frequent industry voice on full-funnel performance measurement, cultural intelligence in media, and AI-powered marketing, she leads her firm as a proud Black woman building at the intersection of data, culture, and what comes next.