Yasmin Mitchell, Principal Consultant

Yasmin Mitchell is the founder and primary consultant of Yasmin Mitchell & Co., bringing more than twenty years of enterprise marketing intelligence to every engagement. She currently serves as Head of Business Intelligence & Insights at FUSE Media, where she leads data and measurement strategy across FAST, SVOD, and Linear platforms. Previously, she served as Global Lead for Campaign Analytics, Data & Measurement at the National Basketball Association, helping power the league's $11.3 billion global business through attribution modeling, machine learning, and full-funnel measurement strategy. Her career also includes senior leadership roles at Paramount / BET, where she shaped insights for BET and BET Her; NCC Media | Ampersand, where she secured over $120 million for the local tune-in business; and Turner, Comcast, and NBCUniversal, where she built and led ad sales research and analytics functions across CNN, Cartoon Network, Adult Swim, E!, MSNBC, and CNBC. An NYU-trained media ecologist with three M.A. degrees and a B.A. from NYU's Stern School of Business, Yasmin combines deep analytical expertise with cultural fluency and AI fluency — translating two decades of enterprise capability into the kind of intelligence boutique brands rarely have access to.